What are the stages of the Mexico Phone Number List funnel?

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The marketing funnel , also called conversion tunnel, is a key concept of Inbound Marketing and Growth hacking which allows you to visually represent your Mexico Phone Number List journey . The most common modeling is that of the three-step conversion funnel : attract , consider , and convert . These are the key phases of the decision journey, from the moment a customer pays attention to a brand or product, until the act of purchase. newsletter Mexico Phone Number List marketing digital Model your customer journeys with funnel marketing In a complex digital environment made up of Mexico Phone Number List contact points (touchpoints) between brands and consumers, the marketing funnel proves to be an effective tool to more easily model their buying journeys. This modeling makes it possible to better structure its  content marketing approach by offering its audience the right content at the right times throughout their Mexico Phone Number List process. Funnel marketing also aims to optimize conversion rates at each stage of the funnel and ensure that as many people as possible move on to the next stage.

What is funnel marketing? It traditionally consists of three steps: Mexico Phone Number List Bottom of the funnel) In the digital age, it is common to add a new “  post-purchase  ” stage where the brand must activate loyalty and advocacy levers (the customer becomes a brand ambassador ) to enchant the relationship. funnel marketing #01 TOFU: Attract What is the problem, the need? The first stage is at the top of the tunnel, the “ top of the funnel ” ( TOFU ). At this Mexico Phone Number List , levers must be activated to generate traffic to all of the company's acquisition channels such as the website, blog, social networks, etc. The objective in this phase is to draw the attention of the Mexico Phone Number List , of the consumer, towards a problem, a need, which he has already identified (or not yet). Thus, to attract Internet users, it is recommended to produce inspirational or educational content rather than commercial approaches. To be visible and bring out a need, we will retain the production of content through several acquisition levers.