Aurangabad-based Tara Pan Centre’s Rs 5,000 paan has the whole world excited

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Aurangabad, the city famous for its historical Ajanta and Ellora caves made during the reign of the Rashtrakuta dynasty, is fast becoming popular on the tourist map for another totally different reason.

People used to make a trip to this dusty old town in Maharashtra’s Marathwada region only for the Unesco world heritage sites, but these days they are making a pit stop at an innocuous-looking shop Tara Pan Centre in the bustling Osmanpura gally of the city known for its world-famous (yes, world-famous) Kohinoor paan that costs Rs 5,000.

This betel leaf is no less precious than the Kohinoor as it comes loaded with a secret ingredient that has the capability to not only lift your mood but the libido too.
Considering no one has yet come back to the shop with complaints, it is safe to say that Tara Pan Centre’s paan is delivering complete satisfaction to its customers.

The famous paan has now become a must-gift to newlyweds across the world and is transported not only to Mumbai, Delhi, and Lucknow but is also exported to Dubai, Kuwait, and Saudi Arabia.


The Kohinoor paan is presented on a bed of roses.

On any given day, the shop sells upwards of 10,000 paans, which also includes the Kohinoor paan, the most expensive item on the menu. During the wedding season, the daily sale can easily rival any ecommerce site’s mega sale.

So what goes into the Kohinoor paan that people refer to as the ‘desi Viagra’ in hushed tones? It apparently contains a special kastoori (that costs a whopping Rs 70 lakh a kilo), saffron (that costs Rs 2 lakh a kilo), rose extracts (that cost Rs 80,000 a kg), a special liquid fragrance, and a super secret ingredient.

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